A well-known Ghanaian lawyer, Yudah Brown, has shared his thoughts on the ongoing legal battle between rapper Sarkodie and Ecobank Ghana. Many people had doubts about Sarkodie’s case, arguing that Ecobank didn’t use his real image, but only someone who looked like him.
In a video shared on his page @yudahbrown, the lawyer broke down the case in simple terms. He explained that using someone who closely resembles a public figure, especially a celebrity like Sarkodie, can still be a problem under the law.
Yudah Brown said this kind of advertising could mislead the public. People might think Sarkodie supports or is part of the campaign just because the person in the ad looks like him. This could damage his image or even affect his work with other brands—like his current partnership with First Bank.
The lawyer also pointed out that image rights are not just about using someone’s photo or video. If a company uses a lookalike in a way that makes people think it’s the actual celebrity, it could still count as an infringement.
Yudah’s video has helped many people understand the legal side of the issue. It shows that even if a person’s real photo isn’t used, there can still be a legal case if their likeness is copied in a misleading way.
This case is now sparking wider conversations about how brands use public figures in marketing and how important it is to respect image rights.
You can watch Yudah Brown’s full explanation on his TikTok page here.